Hashtags are used to categorize and organize social media content. They are keywords or phrases preceded by the “#” symbol that make it easier for users to find and follow specific topics or conversations on platforms like Twitter, Instagram, and TikTok.

When someone clicks on a hashtag, they can see all the posts that have used the same hashtag, even if they don’t follow the accounts that posted them. This makes hashtags a useful tool for discovering new content, connecting with like-minded individuals, and participating in conversations around trending topics.

In addition to helping users discover content, hashtags can also be used by brands and marketers to reach their target audience by using relevant hashtags in their posts. By including popular hashtags in their content, businesses can increase their visibility and attract more followers and potential customers.