Digital marketing refers to the use of various digital channels, such as search engines, social media platforms, email, websites, and mobile apps, to promote a product, service, or brand. It involves using various digital strategies and tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and mobile marketing, among others, to reach and engage with a target audience. The ultimate goal of digital marketing is to generate leads, increase sales, build brand awareness, and improve customer loyalty through the use of digital technologies and data-driven strategies.